Giorgio Armani
“CASTING CALL”
Art direction, video direction & editing
A casting, reimagined.
For the Spring Summer menswear show, “Casting Call” was conceived as a series of intimate encounters — meeting models in spaces connected to the brand, from the boutique to Nobu and Via Borgonuovo.
Through short, spontaneous exchanges, each moment became a fragment of anticipation — revealing attitude, presence, and personality ahead of the show.
A subtle and refined way to build narrative, blurring the line between casting and storytelling.