Art direction & animation

A series of animated visuals developed from the Translucent collection, exploring two seasonal narratives: Summer is a Ritual and Back on Track.

Starting from still imagery, the lenses become spaces of interaction — animated surfaces where light, movement, and miniature characters bring each concept to life.

From sun-soaked, ritualistic gestures to more dynamic and directional winter actions, each intervention reimagines the product through a playful yet refined visual language.