Giorgio Armani

“CASTING CALL”

Art direction, video direction & editing

A casting, reimagined.

For the Spring Summer menswear show, “Casting Call” was conceived as a series of intimate encounters — meeting models in spaces connected to the brand, from the boutique to Nobu and Via Borgonuovo.

Through short, spontaneous exchanges, each moment became a fragment of anticipation — revealing attitude, presence, and personality ahead of the show.

A subtle and refined way to build narrative, blurring the line between casting and storytelling.

Other works

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