Art direction, video direction, editing & animation

A series of four narrative films created to introduce Pomellato’s Orsetto pendant.

Each story follows a different talent interacting with a playful animated character — a small cartoon bear that shifts roles and personalities: charming, mischievous, creative, or lighthearted.

From subtle flirtation to unexpected gestures and intimate moments, each encounter builds a unique narrative. In the end, the character reveals its true nature, transforming into the pendant itself.

A playful yet refined exploration of storytelling, where imagination and product become one.