Art direction, video direction, direction of photography, editing

A series of short films developed over time to narrate the collections through intimate, story-driven moments rooted in the Lu-World.

Each film explores a different dimension of the brand’s universe.
Know Thyself unfolds within the family home in Sicily — a deeply personal portrait shaped by rituals, heritage, and everyday gestures.
Ludic Mood moves into the artist’s studio of Sofia Cacciapaglia, where color, movement, and choreography create a playful dialogue between space and garments.
Embrace returns to a domestic setting, where family and friends gather for a weekend — among music, reading, nature, and shared meals.

Across all films, fashion becomes part of a broader narrative — one that blends intimacy, artistry, and a timeless sense of belonging.