Ecoist
Art direction, direction & editing.
A playful and ironic visual interpretation of sustainable living.
The film translates small everyday gestures into unexpected imagery — where objects and materials are reimagined through nature: a lettuce bag, cherry jewelry, a watermelon helmet.
Through a series of surreal looks made of fruits, flowers, and vegetables, sustainability becomes something tangible, light, and imaginative.
A creative approach to rethinking habits through humor and visual storytelling.